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Levi's CEO Chip Bergh tells Fortune people shouldn't wash their jeans: University of Innsbruck microbiologists agree that it's sanitary.
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Levi Strauss & Co. does not want you to wash your Levi's 501 pair of jeans! - Technology and Operations Management
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Stop Washing Your Jeans:” LS&Co. CEO Chip Bergh at Brainstorm Green - Levi Strauss & Co : Levi Strauss & Co
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